Motion
15 Case Studies
Case Study: Obvi ships 4x more winning creative and scales ad spend profitably with Motion
A Motion Case Study
How Obvi shipped 4x more winning creative and profitably scaled ad spend with Motion
Obvi, an eight-figure health and wellness brand, needed to simplify its creative reporting workflow to profitably scale its significant ad spend. Their media buyer, Ashvin Melwani, faced challenges with time-consuming analysis, a lack of data for his creative team, and the need to ship more winning ads to sustain growth on platforms like Meta.
By implementing Motion's creative analytics platform, Obvi established a systematic process for creative testing and iteration. Motion provided the team with clear insights and visibility, empowering them to make data-driven decisions. This new culture enabled by Motion resulted in Obvi shipping four times more winning creative and profitably scaling its monthly ad spend to over $500,000.
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Obvi
Ashvin Melwani
Obvi