Case Study: MUD\WTR reduces creative costs and saves reporting time with Motion

How MUD\WTR reduced creative costs by 70% with Motion

MUD\WTR, a healthy habits brand known for its coffee alternative, aimed to scale its in-house creative production and reduce its heavy reliance on expensive external vendors. The challenge was to find a tool that could help its design team quickly identify winning ad variations and simplify complex performance reporting into an easily understandable format. They turned to the creative analytics platform from vendor Motion for a solution.

By implementing Motion, MUD\WTR established a single source of truth for its creative analytics, enabling rapid testing of ad variations and highly visual, simplified reporting. This solution from Motion delivered significant results, including a 70% reduction in costs spent on external vendors and freelance partners. Furthermore, the company saves up to 240 hours annually on manual reporting, allowing the team to efficiently scale its in-house creative efforts.

MUD\WTR

Justin Blakey

Media Buyer