Case Study: Jones Road Beauty saves 10+ hours a week and improves creative testing with Motion

How Jones Road Beauty perfected its creative testing formula with Motion

Jones Road Beauty, a cosmetics brand founded by Bobbi Brown, faced a challenge with its manual creative reporting process. Analyzing ad performance through spreadsheets was time-consuming and led to inaccurate insights, creating friction between its media buyers and creative teams. They needed a solution to reduce manual work, deliver clear performance insights, and unite their teams, which led them to the creative analytics platform Motion.

By implementing Motion, Jones Road Beauty transformed its workflow. The platform provided easy-to-understand reports that revealed key growth opportunities, such as the potency of static ads and user-generated content. This streamlined their testing for major promotions and saved the team over 10 hours a week in manual analysis. Motion successfully bridged the gap between media buyers and creatives, fostering greater cross-team efficiency and laying the foundation for scalable growth.

Jones Road Beauty

Cody Plofker

Chief Marketing and Revenue Officer