Case Study: HexClad increases top-of-funnel spend by 60% with Motion

How HexClad increased top-of-funnel spend by 60% with Motion’s creative insights

HexClad, a premium cookware brand, faced a significant challenge with its lean marketing team spending dozens of hours monthly on manual creative performance reporting. Their process involved convoluted spreadsheets and complex naming conventions because platforms like Facebook and NorthBeam did not allow for easy data exporting. This busy work hindered their ability to scale their paid media strategy. Director of Paid Media Cameron Bush sought a solution and found Motion.

Motion provided a creative analytics solution that automated and scaled HexClad's reporting process. Within 48 hours of onboarding, the team was saving over 10 hours per week and could generate granular reports to quickly identify winning ad creative. This new efficiency allowed HexClad to scale its top-of-funnel advertising spend by 60%, double its creative testing output, and empower its media buyers to own their reporting.

HexClad

Cameron Bush

Director of Paid Media