Case Study: Fluency Firm achieves 30% higher ROAS with Motion

How Fluency Firm saw a 30% increase in ROAS with Motion

Fluency Firm, an end-to-end growth marketing agency, was struggling with the time-consuming process of manually analyzing ad performance data from various ad managers. This challenge, faced by Lead Creative Strategist Rachael Gorder, made it difficult to deliver granular insights to clients and identify top-performing creative efficiently. The agency turned to the vendor Motion and its creative reporting tool to find a solution.

By implementing Motion, Fluency Firm gained an intuitive platform that visualized granular performance metrics, enabling them to quickly identify winning creative assets and share insights. The solution saved the agency over 560 hours per year on reporting and drove an average 30% increase in return on ad spend (ROAS) for their clients. Motion provided the tools necessary to scale social spend effectively and power profitable growth.

Fluency Firm

Rachael Gorder

Lead Creative Strategist