Case Study: AS Beauty scales ad spend 500% with Motion

How AS Beauty scaled ad spend by 500% over 30 days with Motion

AS Beauty, a New York-based beauty group, faced a significant operational barrier between its growth and creative teams. Their process of extracting meaningful insights from cluttered spreadsheets for creative reporting was slow and inefficient, blocking their ad production process. Director of Performance Creative Ross Campbell sought an all-in-one solution from Motion to transform ad metrics into an easy-to-understand format and provide a single source of truth for creative analytics.

By implementing Motion's creative analytics platform, AS Beauty gained visually simplified, granular reports that both teams could understand and use independently. This empowered them to quickly identify top-performing assets, leading to a strategic decision to scale ad spend on static imagery by 500% over 30 days, which resulted in a significant uptick in ROAS. The solution also saved the team over 20 hours monthly on reporting and increased overall team efficiency by 30%, effectively bridging the gap between the departments.

AS Beauty

Ross Campbell

Director of Performance Creative