Case Study: Foxwell Digital improves creative strategy and ad performance with Motion

An inside look at Foxwell Digital's creative analysis process with Courtney Alexander

Foxwell Digital, a digital marketing agency, needed to improve its creative analysis process to develop more effective ad strategies for its diverse clients. The team, including media buyer Courtney Alexander, faced the challenge of identifying which ad creatives truly resonated with different audiences at various stages of the customer journey. They turned to the vendor, Motion, and its creative analytics platform to gain these crucial insights.

By implementing Motion, Foxwell Digital was able to meticulously break apart creative performance data to build strategic playbooks. The solution enabled them to easily determine which formats and messaging worked best throughout the sales funnel. Using Motion led to significant results, such as one campaign where spending increased from $2,000 to $30,000 per week while the return on ad spend simultaneously jumped from 1.5 to 3.

Foxwell Digital

Andrew Foxwell

Foxwell Digital