Case Study: Inocras improves patient and provider access to whole genome testing with Motion Tactic

Inocras launches bilingual whole-genome ordering web app with Motion Tactic

Inocras, an AI-driven platform company providing whole genome insights for personalized care in cancer and rare diseases, faced the challenge of expanding its business with a new patient-focused ordering model. They needed to elevate their brand to be scalable and distinguishable among competitors while establishing a prominent US presence. To meet this challenge, Inocras partnered with vendor Motion Tactic for a comprehensive solution involving web design, development, and application creation.

Motion Tactic redesigned and developed a new website and a streamlined web application for Inocras. The solution included a modern, ADA-compliant visual identity, a custom WordPress theme built for scale, a comprehensive SEO strategy, and targeted copywriting. The result was a polished, interactive site that established Inocras as an authority, educated users on its unique offerings, and provided a seamless ordering experience for patients and providers, ultimately helping to build brand awareness and drive commercial traffic.

Inocras