Case Study: Awake Creates a Luxury Digital Identity with Motion Tactic

Awake builds a scalable luxury website in 2021 with Motion Tactic

Awake, a new custom door and window manufacturer targeting the luxury market, faced the challenge of launching without any installed product photography for its website. The company needed to establish a high-end digital identity to showcase its products and humanitarian mission. They partnered with vendor Motion Tactic for UX/UI design and web development to overcome this lack of collateral.

Motion Tactic developed a minimalistic, sophisticated website using composite imagery created from Awake's CAD designs placed into stock photos to realistically display the products. They also built an interactive logo experience to highlight the brand's ethics and implemented a scalable component system for future growth. This solution successfully established Awake's premium digital presence and told its story effectively without compromising on design.

Awake