Case Study: ProDoula Achieves 75% Productivity Improvement with Mothernode CRM

ProDoula sees growth and operational improvements with Mothernode CRM

ProDoula, a New York-based health and wellness certification agency for modern doulas, was struggling with poor customer data management, duplicate records, inconsistent notes, and weak tracking of leads, purchases, and follow-ups in its previous CRM. These issues hurt sales, customer service, and operational efficiency, making it difficult for staff to respond quickly and accurately to customer inquiries.

ProDoula implemented Mothernode CRM Sales & Marketing Edition, using features like Leads and Opportunities, Customer Management, Marketing Automation, and Event Registration to centralize data and streamline workflows. With Mothernode, the company improved internal collaboration and data accessibility, achieved a 75% boost in productivity, a 50% improvement in the sales process, an 80% increase in sales conversions, and a 25% increase in annual revenue.

ProDoula

Vesna Radojevic

Operations Manager