Case Study: ProDoula boosts productivity and sales conversions with Mothernode

ProDoula improves productivity 75% with Mothernode

ProDoula, a certification agency for doulas, faced significant operational challenges with its previous CRM, BPM Online. The system managed customer data poorly, leading to incomplete and redundant profiles, missed sales opportunities, and inefficient customer service. These deficiencies compromised their sales process and even caused revenue loss, such as giving away free products to non-customers. To support their growth and improve customer relationships, ProDoula sought a new solution and turned to vendor Mothernode.

By implementing Mothernode CRM Sales and Marketing Edition, ProDoula achieved immediate and dramatic improvements in data accuracy and internal collaboration. The solution provided clean, consistent customer data accessible to all departments, along with integrated event registration and marketing functions. As a result, ProDoula realized a 75% increase in overall productivity and a 50% improvement in both their sales process and sales conversions. Mothernode also delivered a 100% improvement in internal collaboration and information accessibility, transforming their customer service and operational efficiency.

ProDoula