Case Study: PIPCo improves sales visibility and productivity with Mothernode CRM

Pharmaceutical Data Company abandons SugarCRM mid-contract and moves to Mothernode CRM

PIPCo, a member-owned cooperative of independent pharmacies in Milwaukee, WI, was struggling to manage a large amount of sales and customer data while using SugarCRM. The company had difficulty maintaining fields, tables, reports, and calculations, and its visibility into the sales process was limited, making it hard to track lead progress, conversion rates, and follow-up opportunities.

Mothernode worked with PIPCo to implement a customized CRM solution, including a custom module for handling large volumes of data and integration with Dynamic accounting. With Mothernode, PIPCo gained better reporting, stronger sales pipeline visibility, faster response times, and improved collaboration. The company reported measurable gains including 50% better productivity, 75% improvement in maintenance, 75% improvement in internal collaboration, 50% better access to information, 50% improvement in sales process, and 75% improvement in sales conversion.

PIPCo

Tracie Heyrman

Chief Operating Officer