Case Study: Pencco achieves 50% higher sales conversions with Mothernode CRM

Pencco deploys Mothernode CRM, streamlines sales process and increases conversions by 50%

Pencco, a national manufacturer and distributor of water and wastewater treatment chemicals, needed a better way to manage sales activity across a remote, distributed team. Before adopting Mothernode, the company relied on Word, Excel, and email to create quotes, track leads, and share customer information, which made it difficult to access data quickly, collaborate, and keep sales information current.

Pencco implemented Mothernode CRM Sales Team Edition to centralize lead, quote, and sales activity management with cloud-based access. Mothernode streamlined quote creation, improved communication and reporting, and helped Pencco achieve measurable gains including 60% improved productivity, 25% better internal collaboration, 100% increased information accessibility, 25% improvement in the sales process, 50% higher sales conversions, and a 10% increase in annual revenue.

Pencco

Sarah Duffy

Inside Sales Manager and Bid Secretary