Case Study: Novavax achieves 1.6M+ impressions with The Motherhood

Novavax reaches 1.6 million impressions with The Motherhood

Novavax engaged The Motherhood, a social media marketing agency, to address high vaccine hesitancy. Their challenge was to execute a compliant social media influencer campaign that would encourage audiences to learn more about the Novavax COVID-19 vaccine.

The Motherhood implemented a solution by carefully vetting and engaging 18 influencers to share approved content about their personal vaccination choices. This strategic campaign generated over 1.6 million impressions, 40,000 video views, and successfully drove traffic, all while operating in full compliance with strict regulatory requirements.

Novavax