Case Study: No Kid Hungry drives holiday engagement and clicks with The Motherhood

No Kid Hungry drives 90K+ video views with The Motherhood

The non-profit No Kid Hungry, which works to end childhood hunger, faced the challenge of promoting its mission with a limited marketing budget. They relied on their corporate sponsors for support and needed a way to effectively promote these partnerships. The social media marketing agency The Motherhood executed an influencer campaign to address this.

The Motherhood implemented a holiday campaign by engaging family-friendly creators who were fans of No Kid Hungry's sponsors. These influencers created authentic content across Instagram and Facebook, sharing details of holiday promotions and the importance of the cause. The solution drove over 90,000 video views and 11,000 link clicks to the 'Brands That Give' landing page, with a Meta click-through rate nearly five times the industry average.

No Kid Hungry