Case Study: Mendocino Forest Products boosts DIY engagement with The Motherhood

Mendocino Forest Products earns 15,000+ video views with The Motherhood

The Motherhood worked with Mendocino Forest Products to address the challenge of raising awareness for its Mendocino Redwood product line. The customer needed to encourage DIY and home improvement enthusiasts to use its wood, highlighting its beauty, durability, and sustainability, as well as its availability at select Home Depot stores on the West Coast.

The Motherhood's solution involved identifying and engaging two mid-tier DIY influencers to create projects using the redwood. These influencers shared a variety of content, including TikTok videos, Instagram Reels, and a blog post, to document their creation process. The campaign generated 55 pieces of content, which achieved more than 15,000 video views and received nearly 90,000 engagements from followers.

Mendocino Forest Products