Case Study: Huntington Bank drives 22,000+ clicks and full compliance with The Motherhood

Huntington Bank drives 22K+ clicks with The Motherhood

Huntington Bank, a financial institution primarily serving the midwestern United States, partnered with the social media marketing agency The Motherhood to increase its share of voice, engagement, and customer activation. Their challenge was to achieve these goals through a year-and-a-half-long influencer ambassador campaign while navigating the stringent legal and regulatory requirements inherent to the financial industry.

The Motherhood implemented a comprehensive solution that included vetting and contracting 15 diverse influencers who were existing customers. The agency produced an in-person summit and created a content calendar focused on key financial topics. They established a seamless compliance approval process and executed a paid social campaign to boost the content. The results were an organic Facebook engagement rate 6x higher than the industry average, over 22,000 clicks to the Huntington Bank website, and 100% compliance with all legal requirements, successfully deepening customer relationships and generating new leads.

Huntington Bank