Case Study: Families Fighting Flu boosts flu vaccine awareness with The Motherhood

Families Fighting Flu drives 4X higher Instagram engagement with The Motherhood

Families Fighting Flu, a nonprofit dedicated to educating the public about influenza, faced the challenge of establishing deeper awareness of vaccines, testing, and treatment. They partnered with the social media marketing agency The Motherhood to execute a strategic influencer campaign and create a more cohesive content strategy for their blog and newsletter.

The Motherhood implemented a solution by vetting and engaging 11 influencers to create educational content across multiple platforms. They also developed a strategic editorial calendar for the nonprofit's blog and newsletter. The results included engagement rates on Instagram that were four times higher than the industry average, over 90,000 video views, and more than 7,000 clicks to the website, demonstrating significant audience resonance.

Families Fighting Flu