Case Study: Earth's Ally drives more than 24K clicks and 240K video views with The Motherhood

Earth's Ally drives 24K+ clicks with The Motherhood

Earth's Ally, a brand offering a safer alternative to harsh chemical weed killers, engaged The Motherhood to run a spring influencer campaign. Their challenge was to create results-driven content that would effectively illustrate how their product works for consumers.

The Motherhood implemented a solution using a team of Instagram and TikTok creators. They produced primarily video content to showcase the product and its "Safe for people, pets and the planet" message. This content was then boosted on Meta and TikTok. The campaign resulted in over 24,000 clicks to the brand's website and 240,000 video views, with a click-through rate four times higher than the industry average.

Earth's Ally