Case Study: Diamond Kinetics drives stronger engagement and video views with The Motherhood

Diamond Kinetics boosts Instagram engagement 3.6x with The Motherhood

Diamond Kinetics, a company providing a baseball and softball training sensor and app, engaged The Motherhood to run two consecutive influencer campaigns. Their challenge was to create results-driven and educational content that illustrated how their product works and highlighted the benefits of their newly launched mobile app during peak playing seasons.

The Motherhood implemented a solution by vetting and assembling a diverse team of Instagram and Facebook creators whose children play baseball or softball. This team created video and carousel content that was then boosted on Meta with strategic targeting. The results were significant: the campaign delivered 207% more content than contracted, achieved a 3.6x higher Instagram engagement rate than the industry average, and drove over 12,000 clicks to the client's website with a video view rate 14x higher than average.

Diamond Kinetics