Case Study: buybuy BABY achieves higher engagement and organic reach with The Motherhood

buybuy BABY drives 170K organic video views with The Motherhood

The retailer buybuy BABY wanted to connect with parents by introducing a diverse group of moms and dads to share stories and advice. To meet this challenge, they partnered with the social media marketing agency The Motherhood to execute a year-long influencer campaign.

The Motherhood engaged a team of eight micro-influencers who created content across Instagram and TikTok. This solution generated 150 pieces of content, which drove nearly 500K organic impressions, 40K engagements, and 170K video views with an engagement rate nearly 2.5 times the industry average. The campaign successfully positioned buybuy BABY as a trusted resource and demonstrated the power of an online community.

buybuy BABY