Case Study: 84 Lumber boosts awareness and engagement with The Motherhood

84 Lumber drives 17K clicks and 5MM impressions with The Motherhood

84 Lumber, a building supplies company, faced the challenge of increasing national awareness of its products and services for both contractors and the general public. A key goal was to educate audiences on its differentiators and to highlight its status as a woman-owned company committed to women in construction. To address this, they partnered with the vendor, The Motherhood, a social media marketing agency.

The Motherhood's solution was to engage a group of contractors and DIY influencers to create projects using 84 Lumber materials and document their building journeys across social platforms. This campaign generated 127 pieces of content, resulting in over 5 million impressions and exceptionally high engagement rates. The Motherhood's strategy drove more than 17,000 clicks to 84 Lumber's digital properties and achieved an Instagram engagement rate 12 times higher than the industry average.

84 Lumber