Case Study: Reveri achieves clearer brand focus and stronger growth with Mother Design

Reveri boosts app downloads 100% with Mother Design

The customer, Reveri, a self-hypnosis app founded by a leading Stanford psychiatrist, faced the challenge of overcoming cultural stigmas and misconceptions about hypnosis. Their goal was to shift public perception from viewing hypnosis as a loss of control to understanding it as a tool for gaining focus and achieving personal goals. Mother Design was enlisted to provide a comprehensive rebrand, including brand strategy, verbal identity, product design, and art direction.

Mother Design's solution centered on the core concept of clarity and hyper-focus, which was woven into every aspect of the new identity. This included a beacon-inspired logo, a vibrant palette based on brain activity scans, intuitive UI/UX design, and custom illustrations. The rebrand successfully emphasized Reveri's scientific credibility and clinical research. The results were significant, with the app seeing a 100% increase in downloads post-launch. Furthermore, Reveri surpassed its investment targets and secured seed funding, while in-house research showed 94% of members felt an immediate reduction in stress and anxiety.

Reveri