Case Study: Soon achieves a fun, beautiful recommendation app with Most Studios

Soon launches from zero to App Store with Most Studios

Soon, a Swedish consumer app, faced the challenge of creating a best-in-class application for saving and sharing personal recommendations. The problem was that people frequently lost track of great recommendations for movies, books, and restaurants in noisy chat threads or joyless notes apps. The app needed to be enjoyable and easy to use, feeling more like curation than organization, and it was built by the vendor, Most Studios, as an original product.

Most Studios designed the Soon app with a philosophy focused on making the act of saving a recommendation feel rewarding and seamless. The solution included a smart interface that auto-completes entries and a social layer that highlights recommendations from trusted friends, all supported by a warm and joyful brand identity. The app launched to a strong user response, successfully demonstrating Most Studios' approach to creating a functional and beautifully crafted product that users genuinely enjoy.

Soon