Case Study: Juni builds a more credible, scalable brand with Most Studios

Juni repositions as a leading business bank with Most Studios

Juni, a Swedish fintech company building a business banking platform for e-commerce, faced a brand challenge as it scaled. Its startup identity, which initially served it well as a challenger, began to work against it when the company needed to appeal to larger enterprise clients who prioritized trust and stability. Most Studios was engaged to provide a comprehensive solution involving brand strategy and visual identity.

Most Studios delivered a complete brand platform designed to balance maturity with Juni's original innovative energy. The new visual identity is more Scandinavian and minimalist, conveying the credibility of an established bank while retaining a modern, human feel. This repositioned Juni from a fintech challenger to a trusted, established player, providing a scalable system that works across both marketing and product applications.

Juni