Case Study: IKEA scales its global digital brand platform with Most Studios

IKEA doubles time spent on editorial experiences with Most Studios

IKEA, one of the world's most beloved retail brands, faced the challenge of evolving its global website, ikea.com, from a simple country picker into a major brand destination. The goal was to create a platform for inspiration, storytelling, and corporate communications while still effectively guiding visitors to local shopping experiences. Most Studios partnered with IKEA to build a digital brand platform that could balance editorial flexibility, brand consistency, and performance for a global audience across more than 70 countries.

Most Studios addressed this by developing a complementary design system for IKEA, built on top of the brand's existing SKAPA framework to enable richer editorial experiences. The solution, designed for accessibility and built from scratch, resulted in a scalable global platform. The collaboration with Most Studios led to a doubling of time spent on editorial content, a 100% increase in navigation to deeper content, and stronger connections between inspiration and commerce, solidifying ikea.com as IKEA's central digital home.

IKEA