Case Study: Harwin achieves clearer brand identity and easier product navigation with Mosaique

Harwin streamlines navigation across thousands of products with Mosaique

Harwin, a company experiencing rapid growth, needed to realign its brand structure and market positioning to support its ambitious goals. They engaged the vendor Mosaique for a strategic brand evolution and a new website UI/UX design to clarify their product offering and improve digital presence.

Mosaique implemented a comprehensive brand refresh with an updated logo, tagline, and visual identity, while streamlining the product range into three defined segments. They also designed a user-centric website with a template-based system and a clear mega menu to simplify navigation through thousands of products. The new brand and website were launched at a key exhibition, featuring Mosaique's work on the exhibition stand and launch animation, resulting in a cohesive brand presentation, enhanced user experience, and a scalable digital platform for Harwin's future growth.

Harwin