Case Study: Gloucestershire Highways boosts public awareness with Mosaique’s multimedia campaign

Gloucestershire Highways boosts awareness with Mosaique’s campaign driving 634k Meta impressions

Gloucestershire Highways needed to improve public perception and demonstrate how a significant £100 million road repair investment was being used. The challenge was to engage residents, address their concerns, and better communicate the department's daily work. They partnered with Mosaique to develop a communications strategy and a multimedia marketing campaign.

Mosaique performed an in-depth discovery process to inform a bold creative campaign. The solution was distributed across multiple channels, including digital out-of-home screens, social media, radio, and Spotify. The campaign successfully raised awareness and made reporting issues easier, delivering excellent results such as 314k DOOH impressions (700% over prediction) and over 706k radio impressions.

Gloucestershire Highways