Case Study: Gloucestershire County Council boosts awareness of The Robin bus service with Mosaique

Gloucestershire County Council boosts awareness of The Robin with Mosaique's data-led campaign

Gloucestershire County Council sought to increase awareness and usage of its on-demand local bus service, The Robin, among residents in the North Cotswolds and Forest of Dean. The council engaged the vendor Mosaique to create a comprehensive brand message that would effectively encapsulate the service's purpose and make it more accessible and relatable to its varied target audiences.

Mosaique conducted a detailed, data-led discovery phase to gain insights into the service's use. They subsequently developed a friendly and reliable brand messaging strategy and created a range of bespoke multi-media assets. These included digital and print materials such as social templates, video animations, and physical pick-up point packs, making the service strongly recognizable. The solution empowered residents to travel independently and effectively communicated how the service could benefit their daily experience in a rural area.

Gloucestershire County Council