Case Study: St Helena Hospice relaunches Midnight Walk with Mosaic

St Helena Hospice drives 323% ROI with Mosaic

St Helena Hospice engaged Mosaic to help relaunch its Midnight Walk fundraising event after a five-year hiatus. The challenge was to create a new brand identity and run a targeted campaign to achieve specific sign-up, fundraising, and new supporter goals.

Mosaic implemented a comprehensive solution involving a new neon-inspired brand identity, a dedicated photo and video shoot, and a segmented digital advertising campaign across social media and radio. The results included a 323% ROI from social media advertising, over 1 million ad impressions, and 62% of participants being new supporters for St Helena Hospice, successfully meeting the event's objectives.

St Helena Hospice