Case Study: NHS North East Essex exceeds Chlamydia testing targets with Mosaic’s Essex Health campaign

NHS North East Essex exceeds Chlamydia testing targets with Mosaic, reaching 40% of its target age group

NHS North East Essex Primary Care Trust aimed to exceed the national target for Chlamydia testing among young people and promote healthier lifestyles to reduce risky behaviors. To address this challenge, they partnered with the marketing agency Mosaic to develop and execute a comprehensive campaign.

Mosaic created the 'Essex Health' campaign, centering it on social media engagement and employing tactics like a dedicated website, Facebook advertising, competitions, and collaborations with local sports teams and radio stations. The campaign successfully helped NHS North East Essex test 40% of its target age group, ranking it fifth in the UK and first in its region for tests undertaken. Mosaic's work also earned a Best Use of Social Media award at the CIPR PRide Awards.

NHS North East Essex