Case Study: BHA for Equality refreshes its brand and website with Mosaic

BHA for Equality launches a more usable website with Mosaic

BHA for Equality, a charity addressing health inequalities for marginalized communities, partnered with the marketing agency Mosaic. The charity needed a refreshed brand identity and updated online presence to better reflect its core values and improve user experience, as its old website was a frequent source of complaints.

Mosaic conducted research and engaged stakeholders to create a new, vibrant visual identity and a versatile website. The solution integrated key functionalities like booking and ordering systems. According to the charity's CEO, the rebrand and new website, developed with staff input, successfully reflect the communities they serve. Mosaic's work resulted in a far happier staff and user base, with a platform that is now easy to navigate and update.

BHA for Equality