Case Study: United Stationers achieves automated dealer enrollment and centralized marketing & fulfillment with Mosaic CRM

United Stationers - Customer Case Study

United Stationers, North America’s largest office supply organization, faced a slow, manual Dealer enrollment and ordering process that relied on printed catalogs, faxes and spreadsheets. They engaged Mosaic CRM to implement a custom Direct Access Dealer marketing tool to provide secure access for selected users, vendors and dealers, manage an 18+ month marketing campaign, integrate supplier and shipping partners, enforce pricing/discount controls, and transfer online application data into back‑office systems.

Mosaic CRM transformed the paper-based workflow into an automated, end-to-end solution that centralized pricing, marketing fulfillment, vendor integration and sales support in a single database. Mosaic CRM’s implementation eliminated individual spreadsheets and duplicated data, integrated with existing back‑office systems, added hierarchy, notifications and security, and reduced fulfillment and response delays—giving sales, vendors and fulfillment teams a single, updatable source of truth.

United Stationers