Case Study: ESPN connects with WNBA fans through The Paint by Mosaic

ESPN energizes WNBA All-Star fans with Mosaic's temporary tattoo parlour

ESPN, a major sports broadcaster, sought to connect with fans at the WNBA All-Star game in a culturally relevant way that moved beyond a simple basketball activation. The challenge for vendor Mosaic was to create a unique experiential campaign that would make ESPN's presence known and deepen fan engagement.

Mosaic's solution was "The Paint," a temporary tattoo parlour where fans could get custom, airbrushed tattoos inspired by WNBA team names. This allowed fans to literally wear their hearts on their sleeves for the rest of the weekend. The vendor brought this activation to life by collaborating with local artists and creating a highly engaging, shareable experience that successfully showcased ESPN's support for women's basketball.

ESPN