Case Study: University of Aberdeen raises its profile with Morton Ward

University of Aberdeen celebrates 525 years with Morton Ward

The University of Aberdeen faced the challenge of raising its profile with a creative campaign to celebrate its 525th anniversary. The university enlisted the vendor Morton Ward to develop this campaign for use across a wide variety of print and digital assets.

Morton Ward created a design inspired by the university's library architecture, using curved lines and color gradients to produce a vibrant and coherent look across all marketing materials. The solution provided a highly distinct and flexible identity that successfully unified the anniversary messaging for all of the university's audiences, both domestically and internationally.

University of Aberdeen