Case Study: Paths for All rebrands as Walking Scotland with Morton Ward

Paths for All launches a new brand and website with Morton Ward in several months

Paths for All, a Scottish charity promoting walking and wheeling, faced a challenge as it transformed to become more public-facing. Their existing brand was dated and unclear, making it difficult to stand out and connect with new audiences. The charity engaged the vendor Morton Ward to undertake a comprehensive rebranding service to develop a new identity that was hopeful, accessible, and reflective of their inclusive mission.

Morton Ward implemented a new visual identity and name, "Walking Scotland," built around a concept of connecting paths. The solution included a full suite of marketing assets, comprehensive brand guidelines, and a redeveloped website. The results were highly positive, with the vendor noting incredibly positive feedback from stakeholders that the new brand resonates and will help the charity reach more people and grow its impact.

Paths for All