Case Study: Live Borders boosts library membership with Morton Ward

Live Borders increases library membership with Morton Ward’s Unbored Yourself campaign

Live Borders, a culture, sport and leisure trust, faced the challenge of promoting its modernized library services to an underperforming demographic of patrons aged 15-30, who perceived libraries as boring. They enlisted the vendor Morton Ward to create a marketing campaign that would increase membership and engagement across all age groups.

Morton Ward developed the "Unbored Yourself" campaign, a bold creative concept that flipped the perception of boredom back onto the user and highlighted the library as a place of discovery. The flexible campaign was activated across a wide range of assets including social media, website takeovers, and vehicle wraps. Morton Ward's solution was successfully executed, and Live Borders reported a measurable increase in library membership.

Live Borders