Morton Ward
27 Case Studies
Case Study: Live Borders boosts TriFitness membership by 31% with Morton Ward rebrand
A Morton Ward Case Study
Live Borders boosts TriFitness membership by 31% with Morton Ward
Morton Ward was engaged by Live Borders to create a new brand identity for its TriFitness gym in Galashiels. The challenge was to rebrand and relaunch the facility to coincide with its refurbishment and to effectively counter a new competitor opening in the area.
The solution implemented by Morton Ward was a benefits-focused rebrand, introducing a "formula for fitness" theme and a strong new logo. The agency created all new assets for digital, social, print, and out-of-home advertising, and even assisted with interior design. A comprehensive campaign ran throughout the closure. As a result, Morton Ward helped achieve a 31% increase in membership sign-ups within the first month, and the gym later won a regional award.
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