Case Study: Varian & Siemens Healthineers humanize service agreements with Mortar Advertising

Varian & Siemens Healthineers launches 6 DreamTeam videos with Mortar Advertising

Varian & Siemens Healthineers, a provider of medical technology, faced a challenge as their customers were concerned about the overall responsiveness and value of their Varian PremierAssurance service agreements. The customer, Varian, needed a way to educate clients on how to get the most out of their contract benefits in a new, attention-grabbing manner to alleviate these concerns. Mortar Advertising was tasked with developing a strategy to address this.

Mortar Advertising developed a campaign to humanize the high-tech service by creating the PremierAssurance DreamTeam, a group of professional experts each representing a crucial pillar of the service contract. The solution involved producing six individual videos where each team member personally extols the benefits of their responsibilities. The production utilized innovative technology, including a virtual studio and motion control robots. The results far exceeded the client's expectations, solidifying a newfound belief in customers that their systems would operate at peak efficiency.

Varian & Siemens Healthineers