Case Study: Varian advances oncology management with ARIA Core from Mortar Advertising

Varian modernizes oncology management with Mortar Advertising for ASTRO

The customer, Varian, a leader in radiotherapy machines, faced the challenge of convincing oncologists that it was also an innovative pioneer in software solutions. The vendor, Mortar Advertising, was engaged to develop a new identity, strategic messaging, and creative assets for Varian's ARIA CORE oncology management system.

Mortar Advertising developed a strategic positioning that framed the product as a complete oncology management system. Their creative solution used a mobius-inspired graphic to represent the seamless continuum of patient care and data flow. The resulting campaign, including an anthem video and tradeshow materials, received highly positive feedback from both internal Varian staff and customers, who found it modern and impactful.

Varian