Case Study: Varian strengthens its oncology brand and expands market presence with Mortar Advertising

Varian builds global oncology brand presence with Mortar Advertising

The customer, Varian, faced the challenge of changing its market perception from being seen solely as a manufacturer of radiotherapy machines to being recognized as a provider of a full spectrum of leading-edge oncology software, hardware, and services. Mortar Advertising was engaged to help address this strategic need.

Mortar Advertising developed a comprehensive solution that shifted the brand's focus to the global fight against cancer. This new strategy was brought to life through print, video, digital banners, landing pages, mobile, and internal communications. The results for Varian included the new brand work being executed across all global communications, generating internal excitement and advocacy, and establishing a dominant, differentiated presence across the healthcare oncology landscape.

Varian