Case Study: UC Hastings College of the Law elevates awareness and sparks social engagement with Mortar Advertising

UC Hastings College of the Law sparks 100,000+ social interactions with Mortar Advertising

The customer, UC Hastings College of the Law, faced the challenge of reminding San Francisco citizens and the global legal community of its presence as a world-class law school in the city. The vendor, Mortar Advertising, was engaged for advertising, conceptual development, and creative production to address this.

Mortar Advertising's solution was to create a campaign for UC Hastings that took a stand for justice, inspired by the school's motto. This work, which included outdoor street banners, became the vendor's most socially active campaign, generating over 100,000 comments, likes, and shares, and it sparked fresh dialogue that led to a broader multi-media initiative.

UC Hastings College of the Law