Case Study: Exploratorium drives must-see attendance with Mortar Advertising's WildCard campaign

The Exploratorium drives must-see attendance with Mortar Advertising

The Exploratorium faced the challenge of driving "must-see" attendance from visitors and local families while also reminding its audience that the museum is for adults with and without children. To address this, they partnered with Mortar Advertising for a comprehensive suite of services including brand strategy, advertising, and media planning.

Mortar Advertising's solution was to make the marketing an extension of the exhibition itself. They created a campaign that transported people into the cardboard reality of the WildCard exhibit using a playful, DIY aesthetic across outdoor shelters, bus wraps, banners, and digital media. This approach successfully teased the immersive, alternate world visitors could experience, effectively driving attendance. While the provided text does not list specific metrics, the strategy leveraged the exhibit's requirement for active participation to generate significant interest and buzz.

The Exploratorium