Case Study: The Exploratorium boosts Thursday night attendance with Mortar Advertising

The Exploratorium boosts Thursday night attendance 140% with Mortar Advertising

The Exploratorium, a science museum in San Francisco, faced a challenge with declining attendance for its adults-only Thursday night event. They hired Mortar Advertising to create a marketing strategy that would generate buzz and boost attendance for these cocktail-fueled evenings.

Mortar Advertising developed an interactive campaign targeting intellectually curious urbanites. The creative work, including print and outdoor ads, played with perception by revealing a different message when viewed from an angle. This solution successfully increased event attendance by 140%, from 500 to 1200 guests per night.

The Exploratorium