Case Study: Exploratorium boosts summer exhibition attendance with Mortar Advertising

The Exploratorium boosts summer attendance 120% with Mortar Advertising

The Exploratorium, a San Francisco museum, faced the challenge of attracting summer tourists away from more established Bay Area attractions. To address this, they partnered with vendor Mortar Advertising for a comprehensive marketing campaign that included media planning, buying, and creative production.

Mortar Advertising developed a campaign centered on the limited-time Strandbeest exhibit, utilizing striking outdoor advertising like bus wraps and street banners to showcase the kinetic creatures. This strategy successfully drove attendance, with the summer exhibition exceeding gate forecasts by over 120%.

The Exploratorium