Case Study: Sumo Logic boosts cloud confidence with Mortar Advertising

Sumo Logic earns "f**king funny" praise with Mortar Advertising

The customer, Sumo Logic, faced the challenge of convincing cloud-based organizations to adopt its machine data analysis service. The vendor, Mortar Advertising, was engaged to develop a marketing strategy and creative campaign to address this.

Mortar Advertising's solution was a humorous campaign featuring fake public service announcements (PSAs) that parodied the anxiety around moving to the cloud. This included a Cloud Preparedness Guide, t-shirts, and stickers. The results were highly positive feedback from the target audience, including an IT professional and a Director of Demand Gen who praised the campaign as funny, unique, and a fresh perspective in the industry.

Sumo Logic