Case Study: SetPoint Medical transforms rheumatoid arthritis treatment with Mortar Advertising

SetPoint Medical launches the first device-based RA therapy with Mortar Advertising

SetPoint Medical, a medical technology company, faced the challenge of introducing rheumatologists to the first device-based therapy for rheumatoid arthritis and creating a mindshift away from the established belief in pharmaceutical treatments. To achieve this, they partnered with Mortar Advertising for a comprehensive branding and marketing strategy.

Mortar Advertising developed the "Start Activating" campaign, which included a new brand identity, marketing communications strategy, and creative production for materials like packaging, a brochure, and tradeshow graphics. The solution successfully positioned SetPoint as a premium, transformative option, with the Vice President of Marketing confirming that Mortar delivered an amazing and differentiating platform for their launch.

SetPoint Medical