Case Study: Sawgrass Technologies launches Gogigit, a creative marketplace, with Mortar Advertising

Sawgrass Technologies launches a one-of-a-kind marketplace for creative entrepreneurs with Mortar Advertising

Sawgrass Technologies, Inc. engaged Mortar Advertising to build and monetize a new community platform that would unite creators, producers, and buyers. The challenge was to bring together designers, equipment makers, and sellers into a single, cohesive ecosystem.

Mortar Advertising developed the new brand Gogigit, creating its identity, strategic positioning, and the tagline "Let's Create Great." This work informed the launch of a one-of-a-kind marketplace that redefined the boundaries of the customizable on-demand world, successfully positioning Sawgrass for the emerging category of on-demand entrepreneurs.

Sawgrass Technologies, Inc