Case Study: Quantum Repositions as a Leader in Enriched Data with Mortar Advertising

Quantum transforms data branding with Mortar Advertising

Mortar Advertising partnered with Quantum, a data storage company, to address a key marketing challenge. The client needed to shift its market perception from being seen as a traditional data storage provider to being recognized as the leader in enriching unstructured data.

The solution developed by Mortar Advertising involved a new brand strategy centered on the concept of "Living Data." This included creating bold advertising executions, a new website, and an immersive trade show experience to communicate that Quantum makes data richer and more actionable. According to the Chief Marketing Officer at Quantum, the executive team loved the stunning new visuals and fresh approach. Mortar Advertising successfully repositioned the brand to focus on the enriched value of data rather than its storage.

Quantum