Case Study: Moximed changes the conversation on knee pain with Mortar Advertising's MISHA campaign

Moximed launches MISHA as a third knee osteoarthritis treatment option with Mortar Advertising

The customer, Moximed, faced the challenge of positioning its MISHA Knee System as the only revolutionary and effective treatment for knee osteoarthritis patients who had exhausted other options. To address this, they engaged the vendor, Mortar Advertising, for services including advertising, strategic messaging, and creative production.

Mortar Advertising developed a strategic campaign centered on the message "Move to MISHA," framing the product as an implantable shock absorber. The creative solution used bold text and dynamic visuals of active patients to grab physicians' attention and empower them to choose this new option. The results were a compelling marketing platform for the product launch, which the client's VP of Marketing praised for its impactful work derived from key research insights.

Moximed